AFTER 20+ YEARS IN THE WEDDING & EVENT INDUSTRY, HERE’S WHAT I KNOW ABOUT PRICING:
Being Booked Doesn’t Mean You’re Profitable.
Pricing for Profit will teach you how to understand what your events actually cost, build profit into your pricing and confidently charge based on your business and your numbers.Â
If you’ve ever wondered whether you’re charging enough for your decor, you’re not alone.
Pricing is one of the biggest questions I hear from wedding and event decorators, and after more than 20 years in this industry, I’ve seen just how easy it is to build a busy business without realizing how little you’re actually keeping.
That’s why I created Pricing for Profit. This practical mini-course will help you understand the numbers behind your business so you can make more informed decisions about what you charge and know whether the events you’re booking are actually profitable.
YES! I WANT INSTANT ACCESS FOR $67What Decorators Are Saying About Pricing for Profit:
[TESTIMONIALS / SCREENSHOTS HERE]
If You Knew Exactly What It Cost You to Produce an Event, Would It Change What You Charge?
Most decorators know what they spend on the obvious things. You know what you paid for the flowers, balloons, linens or materials you ordered specifically for an event.
But those aren’t the only costs involved in producing it.
Your business has expenses before an event ever gets booked, and every event requires resources beyond the products the client sees. When those costs aren’t being considered in your pricing, it’s very easy to look at the amount a client paid you and assume you made more money than you actually did.
That’s why revenue alone doesn’t tell you whether your business is profitable.
What Matters Is How Much Is Left After It Actually Costs You to Do the Job.
Think about it. You receive a $5,000 payment for an event, purchase $1,500 in products and materials, and it would be easy to think you made $3,500.
But did you?
What about the cost of running your business? What about your team, transportation, preparation, cleaning, repairs, payment processing and all the other expenses required to make that event happen?
And what about your time?
The problem is that most wedding and event decorators were taught how to decorate. Very few were taught how to price the business behind the decor.
So when I hear decorators ask:
“How much should I charge for this?”
I know we need to answer a different question first.
What does it actually cost your business to provide it?
Inside Pricing for Profit, You’ll Learn How Profitable Pricing Actually Works.
We’ll start with the true cost of running your business, including the fixed expenses that exist whether you have an event that month or not. You’ll determine how much of those expenses need to be covered by the events you book so your business isn’t relying on whatever happens to be left over.
Then we’ll look at the real cost of producing an event. You’ll learn how to identify expenses you may not currently be including and understand why the price of the product itself is only one part of what you need to consider.
We’ll also break down markup versus margin, including one of the questions decorators ask me all the time:
"If I bought this item for $75 and I’m going to rent it out, how much should I charge?”
From there, we’ll talk about the profit you actually want your business to make and how to bring your costs, expenses and desired profit together when determining your pricing.
And because having the right number doesn’t help if you’re afraid to send it, we’ll finish by talking about the confidence required to stand behind your quote.
This isn’t about giving you a generic price list or telling you what another decorator charges.
It’s About Teaching You How to Price YOUR Business.
Consider Pricing for Profit Your:
BUSINESS COST REALITY CHECK
Understand what it actually costs to keep your business operating before you price another event.
EVENT COST BREAKDOWN
Learn what should be considered when calculating the true cost of producing your events.
PROFIT PRICING FOUNDATION
Understand markup, margin and profit so you know what your pricing needs to accomplish.
PRICING CONFIDENCE BUILDER
Know why you’re charging what you’re charging so you can send your quote with confidence.
Plus, you’ll have workbooks to help you put it into practice.
Pricing for Profit isn’t designed to be another course you watch, feel motivated by and never implement.
You’ll receive a Fixed Expenses Workbook to calculate what it costs to operate your business, an Event Cost Workbook to help you identify the costs associated with producing an event, and a Markup vs. Margin Worksheet to help you understand what those numbers actually mean.
You’ll also receive a Pricing for Profit Progress Tracker so you can work through the course and implement what you’re learning as you go.
How to Use Pricing for Profit:
STEP #1
Understand Your Costs
Start by working through what it actually costs to run your business and produce your events. This gives you the foundatiohow to sn you need before determining what to charge.
STEP #2
Build Profit Into Your Pricing
Learn how markup, margin and profit work together so you can make pricing decisions based on your own numbers instead of choosing a price because it sounds right.
STEP #3
Price Your Next Event With Confidence
Take what you’ve learned and apply it to the next quote you create. You’ll understand what needs to be covered by your pricing and why the number you’re sending makes sense for your business.
Get INSTANT ACCESS to Pricing for Profit Today.
If you’re anything like the decorators I’ve worked with over the years, once you start seeing what your events really cost, you’re going to want to look at your pricing differently.
That’s why you’ll get immediate access to the complete Pricing for Profit course as soon as you enroll.
You can start with your Fixed Expenses Workbook, work through the lessons at your own pace and begin applying what you’re learning to the events you’re currently quoting.
And once you understand how profitable pricing works, I’ll also introduce you to Designed To Profit, the pricing and profitability app I’ve created specifically for wedding and event decorators.
The course teaches you what needs to go into your pricing. Designed To Profit gives you a simpler way to put those principles into practice when you’re quoting actual events.
But first, I want you to understand your numbers.
Because once you do, pricing stops being a guess.
Pricing for Profit
A PRACTICAL PRICING COURSE FOR WEDDING & EVENT DECORATORS
Today: $67
Get instant access to the complete course and accompanying workbooks.
Created by award-winning event professional Jessie Khaira, with more than 20 years in the event industry, to help decorators stop guessing and start pricing with confidence.