FOR WEDDING & EVENT DECORATORS WHO WANT TO BUILD A PROFITABLE BUSINESS

Know What To Charge, What Every Event Really Costs You, And How Much Profit You’re Actually Making.

Designed To Profit is the pricing and profitability app created specifically for wedding and event decorators. It helps you account for the real cost of doing business, build accurate quotes faster, and see your expected profit before you ever send the quote to your client.

$49/month or $497/year
START USING DESIGNED TO PROFIT →

A fully booked business isn’t necessarily a profitable one.

You can have a beautiful portfolio, a warehouse full of inventory, a packed calendar and thousands of dollars coming through your business and still not be making nearly as much money as you think you are.

Because the number on the invoice isn’t what you made.

Once you account for your team, delivery, setup and strike, supplies, cleaning, outsourced rentals, damaged inventory and everything else it takes to produce the event, what looked like a great booking can tell a very different story.

And that’s before you’ve accounted for what it costs to keep your business running every month.

This is where so many decorators get stuck. You’re working incredibly hard and bringing in revenue, but you don’t have an easy way to see what you’re actually keeping.

INTRODUCING

Designed To Profit gives you the numbers you need to price your events profitably.

Designed To Profit is a pricing and profitability system built around the way event businesses actually operate.

You enter the costs of running your business, build out the products and services you sell, and use your real numbers when pricing an event. The app helps you understand what the event will cost you and how much profit you’re expected to make at the price you’re considering.

Instead of deciding that $8,000 feels like enough for the job, you can see whether $8,000 actually makes sense for your business.

What You Can Do Inside Designed To Profit

✔  Track the fixed expenses required to run your business each month

✔  Calculate how much each event needs to contribute toward your overhead

✔  Account for the actual costs associated with producing an event

✔  Create and maintain your inventory and service costs

✔  Create and maintain your inventory and service costs

✔  Account for rentals and items you purchase once and use repeatedly

✔  Set your desired profit percentage across your events or adjust it for an individual event

✔  See your expected profitability before sending the quote

The goal isn’t to give every decorator the same pricing formula.

It’s to help you understand what YOU need to charge.

START USING DESIGNED TO PROFIT
STEP 1

Start with what it actually costs to run your business.

Most decorators think about the direct costs of an event when they’re pricing. Flowers, linens, rentals and labor usually make it onto the quote.

But what about everything you’re paying for whether you have an event that weekend or not?

Your warehouse or storage space, insurance, software, phone, marketing, vehicle expenses and other monthly costs are still part of the cost of doing business.

Inside Designed To Profit, you enter your fixed monthly expenses and the number of events you want to take on each month. The app helps you determine how much each event needs to contribute toward those expenses.

That gives you a much clearer starting point for pricing because you’re no longer treating your overhead as money you’ll somehow figure out later.

STEP 2

Build the real cost of the event.

This is where the little things start to matter.

You may know exactly what you paid for the flowers or what another rental company is charging you for chairs, but there are often costs attached to producing an event that never make it into the original calculation.

That could include additional labor, transportation, cleaning, setup and strike time, consumable supplies or costs associated with maintaining your inventory.

Designed To Profit gives you one place to account for those costs while you’re pricing the event, instead of discovering afterward that your profit paid for expenses you forgot to include.

STEP 3

Build your quote using your numbers.

A lot of pricing in the event industry happens by looking at an old proposal, asking another decorator what they would charge or choosing a number that seems reasonable for the scope of work.

The problem is that none of those methods tell you whether the price works for your business.

Designed To Profit uses the information you’ve entered about your business and the event to give you visibility into the numbers behind your quote.

You can see the costs involved, determine the profit you want the event to generate and make an informed decision about the final price before it ever reaches your client.

STEP 4

See whether the event is actually worth taking.

This might be the most important part.

Not every event that brings in a lot of revenue is a good event for your business.

A $20,000 booking that requires an enormous amount of labor, outsourced rentals and one-time purchases could ultimately be less profitable than a much smaller event using inventory you already own.

Designed To Profit helps you see that difference.

You can look at an event and understand what you’re expected to make from it before deciding whether the booking makes financial sense.

WHY YOU’RE STUCK

The Problem Isn’t That You Don’t Know How To Decorate. You Were Never Taught How To Price The Business Behind It.

Most decorators learn pricing from other decorators.

Someone tells you to double your cost. Someone else says to charge three times what you paid. You see what competitors are charging and use that as a benchmark. Eventually, you develop a feel for what things should cost.

But there is one major problem with all of those approaches.

They don’t know your numbers.

You don’t know what another decorator pays for their warehouse, how much they’re spending on labor or whether they’re paying themselves properly. You don’t even know if the competitor whose pricing you’re following is profitable.

Generic markup formulas have the same problem. They can give you a selling price, but they don’t know whether that price is enough to cover the actual costs of your business.

Designed To Profit starts somewhere different: with your business.

THE PHILOSOPHY

I don’t believe every decorator simply needs to charge more.

I think decorators need to understand their numbers.

Sometimes the answer will be increasing your price. Other times you’ll discover that the problem isn’t the price at all.

You might be spending too much on labor for certain events, purchasing inventory that isn’t being used enough, absorbing delivery costs or offering something that simply isn’t very profitable.

You can’t make those decisions confidently when you’re only looking at revenue.

Designed To Profit gives you the information to decide what needs to change.

IS THIS FOR YOU?

Designed To Profit Is For Event Professionals Who Want To Understand The Business Behind Their Events.

This is for you if you’re booking events but aren’t completely sure how much you’re actually making from them. It’s for you if pricing still involves a little too much guessing, if you find yourself wondering whether your quote is too high or too low, or if your business looks busy but the amount of money you’re keeping doesn’t reflect how hard you’re working.

It’s also for you if you simply want to become better at understanding your numbers without needing complicated spreadsheets or a finance degree.

Designed To Profit probably isn’t for you if you don’t want to track your costs or you’re looking for an app that will simply tell you what every decorator should charge.

Because there isn’t one price every decorator should charge.

There is a price that makes sense for your business.

MEET THE FOUNDER

I learned how expensive underpricing can be by actually running a decor business.

I started in the wedding industry in 2003 with chair covers. Over the years, that grew into a full-service decor company and eventually into planning and designing luxury weddings with budgets exceeding $2 million.

Along the way, I learned a lot about pricing the hard way.

I know what it’s like to look at the amount on a contract and think you’ve made good money, only to realize how much work and expense went into actually delivering it.

I’ve also spent years working with and helping decorators who are incredibly talented at what they do but were never taught the financial side of running the business.

And I don’t think that’s talked about enough in our industry.

We teach decorators how to create better designs, improve their installations and book bigger clients. But none of that matters if the business behind those beautiful events isn’t profitable.

That’s why I created Designed To Profit.

PRICING

You don’t need another pricing spreadsheet.
You need a system you can actually use in your business.

Designed To Profit

  MONTHLY  

$49/month

Get full access to Designed To Profit and use it to price, quote and evaluate your events as you grow your business.

Cancel anytime.

GET STARTED FOR $49/MONTH

Designed To Profit

  ANNUAL  

$497/year

Get the same full access while saving $91 compared to paying monthly.

 

GET DESIGNED TO PROFIT ANNUALLY

Frequently Asked Questions

YOUR MOVE

Your Next Quote Shouldn’t Be A Guess. 

The next time an inquiry comes in, you shouldn’t have to wonder what another decorator would charge or whether the number in your head sounds reasonable.

You should be able to look at the event, understand what it’s going to cost your business to deliver it and know what you need to charge for the event to be worthwhile.

Because the goal isn’t simply to book more events.

It’s to build a business that’s Designed To Profit.

START USING DESIGNED TO PROFIT
$49/month or $497/year

Created by award-winning event professional Jessie Khaira, with more than 20 years in the event industry, to help decorators stop guessing and start pricing with confidence.