AFTER 20+ YEARS IN THE WEDDING INDUSTRY, HERE’S WHAT I KNOW:

Your Next Revenue Stream Does Not Have to Come From Another Wedding.

You have spent years building expertise, developing systems, creating relationships and learning an industry that most people will never understand at your level.

What if all of that could make you money in more ways than one?

Introducing Beyond Bookings

The Wedding Planner’s Guide to Building Additional Revenue Streams From the Business You Already Have

INSTANT ACCESS | $47

This Is Not About Walking Away From Weddings.

I love the wedding industry.

I have spent more than 20 years in it, working with weddings with minimum budgets of $250,000 and planning and designing celebrations with budgets exceeding $2 million.

My work has been awarded Best Wedding in Canada multiple times by the Canadian Special Event Awards. I have been a finalist for Best Wedding in North America through The Special Events, and BizBash has recognized me as one of the most influential event professionals in the industry.

I am not interested in telling wedding planners to abandon the businesses they have worked incredibly hard to build.

I want us to build stronger ones.

Businesses that give us options.

Because additional revenue does not have to come from a place of scarcity. You do not have to assume bookings will disappear or prepare your business for some impending disaster.

You can simply recognize that relying on one way of making money leaves a tremendous amount of opportunity untouched.

What If You Could Make More From What You Already Know?

Think about what you have accumulated throughout your career.

There are systems you have refined because you needed a better way to do something. There is knowledge clients regularly come to you for. You have relationships, resources, processes and creative skills that took years to develop.

Some of those things may already have another revenue stream hiding inside them.

The problem is that when you have spent years thinking of yourself as a wedding planner, you tend to look at everything through the lens of planning weddings.

●  Your template is just the template you use.

●  Your expertise is simply part of the service.

●  Your recommendations are something you give clients.

●  Your creative ideas are part of doing your job.

But what happens when you start looking at those same assets differently?

That is what I want to show you inside Beyond Bookings.

What If You Could Make More From What You Already Know?

Think about what you have accumulated throughout your career.

There are systems you have refined because you needed a better way to do something. There is knowledge clients regularly come to you for. You have relationships, resources, processes and creative skills that took years to develop.

Some of those things may already have another revenue stream hiding inside them.

The problem is that when you have spent years thinking of yourself as a wedding planner, you tend to look at everything through the lens of planning weddings.

●  Your template is just the template you use.

●  Your expertise is simply part of the service.

●  Your recommendations are something you give clients.

●  Your creative ideas are part of doing your job.

But what happens when you start looking at those same assets differently?

That is what I want to show you inside Beyond Bookings.

THE PHILOSOPHY

I don’t believe every decorator simply needs to charge more.

I think decorators need to understand their numbers.

Sometimes the answer will be increasing your price. Other times you’ll discover that the problem isn’t the price at all.

You might be spending too much on labor for certain events, purchasing inventory that isn’t being used enough, absorbing delivery costs or offering something that simply isn’t very profitable.

You can’t make those decisions confidently when you’re only looking at revenue.

Designed To Profit gives you the information to decide what needs to change.

IS THIS FOR YOU?

Designed To Profit Is For Event Professionals Who Want To Understand The Business Behind Their Events.

This is for you if you’re booking events but aren’t completely sure how much you’re actually making from them. It’s for you if pricing still involves a little too much guessing, if you find yourself wondering whether your quote is too high or too low, or if your business looks busy but the amount of money you’re keeping doesn’t reflect how hard you’re working.

It’s also for you if you simply want to become better at understanding your numbers without needing complicated spreadsheets or a finance degree.

Designed To Profit probably isn’t for you if you don’t want to track your costs or you’re looking for an app that will simply tell you what every decorator should charge.

Because there isn’t one price every decorator should charge.

There is a price that makes sense for your business.

MEET THE FOUNDER

I learned how expensive underpricing can be by actually running a decor business.

I started in the wedding industry in 2003 with chair covers. Over the years, that grew into a full-service decor company and eventually into planning and designing luxury weddings with budgets exceeding $2 million.

Along the way, I learned a lot about pricing the hard way.

I know what it’s like to look at the amount on a contract and think you’ve made good money, only to realize how much work and expense went into actually delivering it.

I’ve also spent years working with and helping decorators who are incredibly talented at what they do but were never taught the financial side of running the business.

And I don’t think that’s talked about enough in our industry.

We teach decorators how to create better designs, improve their installations and book bigger clients. But none of that matters if the business behind those beautiful events isn’t profitable.

That’s why I created Designed To Profit.

Frequently Asked Questions